Microsoft ad intelligence

Set bids just how you like them. Experiment with different bids and budget levels until you're happy with the estimated traffic volume and keyword performance. Choose wide or narrow locations. Keyword targeting settings help you simulate a narrow or wide campaign area — cities, metro areas, DMAs, states or provinces and nations.

Plan cross-border campaigns. Another way is to generate a list by putting in a URL or to search by Vertical or category. Once you go through the Wizard and set all of the different options, you will be presented with a pivot table with data that you can quickly sort. For this example I put in the terms roses, red roses and bouquet. During the wizard you can specify if you only want data by match type or as an aggregate, which can be extremely useful if you know you only run exact match terms.

I have found this tool very helpful to not only generate new keywords but to quickly rule out which ones might cost more than I am willing to pay based on the CPC estimate. You can also find keywords by just choosing a category or Vertical as it is called in the tool.

Once you select a category from the menu of options it will generate a list of top keywords related to that category. If you choose Traffic Spikes, you will get the keywords along with the Upsurge Index along with the start and end date of the surge.

By having the dates associated I can determine if it was a trend or maybe just related to a holiday as in this example or something in the news. Keyword Monetization and Vertical KPIs can be very helpful once you determine the list of keywords you are going to integrate into your campaign and want to quickly determine match types and where to set your bids. Build more trusted customer relationships with responsible marketing tactics and insights.

Uncover opportunities for shared values to drive value and increase brand love. Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty. In this course, You'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing.

Learn more. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions. In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time. In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising.

In this course, you'll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface. Structure Shopping campaigns effectively for optimized results. Understand how query funneling impacts Shopping campaigns. Analyze the data to optimize Shopping campaigns. Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads. This is great if you really want to hone in on that one keyword that is performing and just get more ideas for really close variations of it without getting irrelevant searches!

Another useful tool if you want some more ideas for your keyword, but not just spelling variations of it, but other topics that people might be interested in revolving around your keyword s. This will give you keywords that are fairly broadly related to your keywords you selected, but still maintain the relevance.

Also great if you want even more ideas for a select group of keywords that is performing, but to get an idea for a wider range. This will give you an idea of what queries searches people are typing into bing. So rather than adding negative keywords AFTER the fact and spending money on possible useless clicks, you would be able to do that BEFORE starting the campaign by getting an idea for what types of queries trigger your ads to show up.

If you need help with a specific issue and want me to personally take a look at your setup, I can help! Like my Facebook page! Save my name, email, and website in this browser for the next time I comment.